“I began to realize how important it was to be an enthusiast in life....Lukewarm is no good. White hot and passionate is the only thing to be.’ - Roald Dahl”

Passionfolk exists to help businesses to flourish by unlocking and nurturing customer passion. This comes down to using insight and imagination to create well-shaped, well-connected brands.

At Passionfolk we combine our big-brand marketing experience with a boutique business approach. Our clients access top-quality marketing and communications management as they need it, rather than having to increase their senior head count.

The Passionfolk team in April 18 (minus Travis!)

Our experience and capability includes:

Marketing Management

Marketing audits and strategies
Annual marketing plans
Brand positioning including architecture
Team management
Senior stakeholder liaison

New Product Development

Leading research projects
Identifying true consumer needs and market opportunities
Leading NPD projects from product development to packaging to communication & advertising

Communication

360 degree communication strategy (covering all touchpoints - inc. traditional + emerging media)
Public relations management
Digital media execution
Social media execution including paid + organic
Copywriting - blogs, SEO, long-copy including brochures + prospectus materials
Design - from packaging to online + printed materials

Brand Activation

Event and in-store execution
Sponsorship negotiation and leverage

Coaching

From May 2018, we taught Australia's first government-recognised Diploma or Social Media Marketing
1:1 or team coaching sessions on best marketing practice
Regular phone or in-person sessions to guide marketing personnel on implementation of brand plans