I began to realize how important it was to be an enthusiast in life....Lukewarm is no good. White hot and passionate is the only thing to be.’ - Roald Dahl

Passionfolk exists to help businesses to flourish by unlocking and nurturing customer passion. This comes down to using insight and imagination to create well-shaped, well-connected brands. 

At Passionfolk we combine our big-brand marketing experience with a boutique business approach.  Our clients access top-quality marketing and communications management as they need it, rather than having to increase their senior head count. 

The Passionfolk team in April 18 (minus Travis!)

The Passionfolk team in April 18 (minus Travis!)

Our experience and capability includes:

Marketing Management

  • Marketing audits and strategies

  • Annual marketing plans

  • Brand positioning including architecture

  • Team management

  • Senior stakeholder liaison

New Product Development

  • Leading research projects

  • Identifying true consumer needs and market opportunities

  • Leading NPD projects from product development to packaging to communication & advertising


  • 360 degree communication strategy (covering all touchpoints - inc. traditional + emerging media)

  • Public relations management

  • Digital media execution

  • Social media execution including paid + organic 

  • Copywriting - blogs, SEO, long-copy including brochures + prospectus materials

  • Design - from packaging to online + printed materials

Brand Activation

  • Event and in-store execution

  • Sponsorship negotiation and leverage


  • From May 2018, we teach Australia's first government-recognised Diploma or Social Media Marketing

  • 1:1 or team coaching sessions on best marketing practice

  • Regular phone or in-person sessions to guide marketing personnel on implementation of brand plans