VFA Learning: Live Your Passion

VFA Learning is a leading Victorian training provider, with campuses in Melbourne CBD, Narre Warren and Geelong.

At VFA Learning, students can undertake courses in Massage, Nursing, Fitness, Childcare and Social Media. Courses range from Certificate IV all the way to Diploma level, with pathways to university.

With a great, supportive culture, VFA Learning places special emphasis on structured work experience, as well as its proprietary ‘SWAP’ (Students Wellbeing Assistance Program). Both initiatives ensure that students receive the support and experience to complete their course job-ready.

Passionfolk has worked with VFA Learning for 5 years in brand positioning, copywriting, design and social media (and latterly, actually teaching the Diploma Of Social Media Marketing) . In 2019, we’re delighted to launch our first full campaign - VFA Learning: Live Your Passion.

The campaign taps into the desire to have a personally fulfilling career:

‘My ideal job is one that makes me want to leap out of bed! Through it, I can share something valuable with the world, and in return, it will give back to me…’

The challenge is finding your passion, and then becoming equipped with the skills and confidence to live that passion. This is where VFA Learning comes in.

Spearheaded by Lucy Brennan, a local VFA Learning graduate we selected as an ambassador, the campaign runs for 12 months. It is executed online, via social media + digital advertising, print, radio and PR.