The Aspect Range By Hamlan

Passionfolk developed the brand positioning and marketing strategy for Hamlan, which included the creation of a sub brand (Aspect By Hamlan). Part of this project was qualitative and quantitative research, which fed into brand workshops. We then named each of the new range's home and facade designs, ensuring a cohesive theme that leveraged the Hamlan brand story.

Janet BolandDecember 7, 2016Comment

VFA Learning

Janet BolandSeptember 19, 2016Comment

Festival of Sails

Janet BolandSeptember 19, 2016Comment

Geelong Cup Campaign

Passionfolk was delighted to manage the PR and social media for the 2016 bet365 Geelong Cup. The first stage of the campaign was strategy creation and directing a photo shoot with Cup ambassadors, Ruby and Lucy Brownless. This generated a broad mix of content for editorial + social media purposes.

Janet BolandSeptember 18, 2016 Comment

Mister Mixer

Passionfolk worked with Mister Mixer on a comprehensive brand and market review, a refined brand positioning, a big-picture marketing strategy and an annual brand plan. Then we shot new content and created a new website.

Janet BolandJune 30, 2016Comment