Aspect By Hamlan
Hamlan is an established Geelong building company, focussing largely on residential construction.
Passionfolk developed the brand positioning and new range strategy for Hamlan Homes, which included the creation of a sub brand (Aspect By Hamlan). Part of this project was naming each of the home and facade designs, ensuring a cohesive theme that leveraged the Hamlan brand story.
We wrote copy and directed photography and design of new sales materials including a 56 page brochure.