Google Tag Manager & Its Marketing Benefits
Marketers can utilise GTM to have independence from an IT department or website developer.
GTM allows for:
Consistency- across different platforms. GTM can connect all the ‘tell the same story’ to multiple different platforms.
Flexibility- GTM can retarget based on page views/ clicks/ ecommerce/ scroll rate/ time/ specific behaviours. Tag manager has multiple ways to track customers and ways to track specific behaviour.
Simplifications- can determine scroll rate +/- 50%, as well as 17- 45 seconds of time spent on the page.
Minimising errors- GTM saves itself every time you save something by finding versions and fixing any mistakes.
Power and control- uses permissions outlined by the user and folders which organise and protect information.
Future proof- GTM uses analytics to grow with your website and can give you visibility into what your consumers can see on your website.
It’s a good idea for digital marketers to get involved in GTM because it can save you time wasted in manual website tracking. A free Facebook group for marketers, online business owners, and bloggers is http://measure.tips/essentials. This group allows users to share tips and tricks about digital engagement measurement. Hotjar is another great website tool which can track website views and interaction.
When employing influencers, create a UTM code/ Ravern. Give the influencer this code. When this code is used, have a specific tag for it. This will allow you to track the code’s effectiveness and retarget it to other users like this user.