Client Profile

Volaré Tile Concepts is an award-winning tile and flooring business, family-owned and operated in Geelong since 1978. Today, the company has showrooms in Newtown, Point Cook, Richmond, and Canberra, and wholesales all along Australia’s east coast.

Volaré stocks some of the world’s best tiles, including Italian brands such as Atlas Concorde, Love and Margres, as well as leading Asian brands. Having scored highly at the Australian Achiever Awards for Melbourne’s Building Services and Supplies Industry for customer service, clients of Volaré know that they can always expect great advice and support along with quality products.

With a large range of timber, vinyl, laminate, and hybrid flooring options and porcelain, ceramic, mosaic and outdoor tiles to choose from, Volaré can assist with any build or renovation.

Our Approach

Passionfolk was approached to undertake marketing activity for Volaré in early 2020, with a goal in mind to take their already well-performing business to the next level.

We refined the Volaré brand story, developed a communications + social media strategy and updated graphics. We created new content, scoped new audiences, and began turning them into customers through engaging, consistent digital activity.

Passionfolk continues to manage social media for Volaré as well as design, copywriting, content creation and digital advertising.