Passionfolk was delighted to manage the PR and social media for the 2016 bet365 Geelong Cup. The first stage of the campaign was strategy creation and directing a photo shoot with Cup ambassadors, Ruby and Lucy Brownless. This generated a broad mix of content for editorial + social media purposes.
Read MorePassionfolk worked with Mister Mixer on a comprehensive brand and market review, a refined brand positioning, a big-picture marketing strategy and an annual brand plan. Then we shot new content and created a new website.
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