Janet is a senior marketer with significant experience working on some of Australia's leading FMCG and alcohol brands. From beer to biscuits to dairy products, she's had lots of corporate experience focussed on understanding customer needs and engineering products and brands to suit. Janet has a great track record for unlocking brand growth via positioning, communication and innovation. She holds a Master Of Business (Marketing) and has also worked internationally in media strategy planning.
In 2018 Janet (along with Chloe McIntosh) will commence teaching Australia's first Diploma of Social Media Marketing in partnership with VFA Learning. This Diploma articulates to a first year Bachelor Of Business/Marketing degree in several Australian universities.
Janet founded Passionfolk in 2014.
Specialist Experience includes:
Brand Strategy & Positioning
Research and Insights development
Communication strategy and development, including digital and emerging social media
Sponsorship negotiation and brand activation