Facebook advertising is important for creating greater online exposure for brands. Given that the Facebook algorithm is continually changing, it’s important to accompany organic posts with paid ads to make sure your audience is being reached.

So…why should you use Facebook for advertising?

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Social media, particularly Instagram, has changed the way brands promote their products. One reason for this is the rise of ‘influencers’. Social media influencers can be described as individuals with a following who are admired on social media platforms. They are almost like an online celebrity- everything they post is watched by their followers.

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Facebook is great, right? It’s a free platform to spread the word of your brand, allowing you to reach your target audiences. But it’s not that simple. You can’t just create a Facebook page and expect the people you’re targeting to gravitate towards your posts.

Like other social media platforms, the challenge is to make sure your target audience is exposed to your brand and your messages. This is about making connections with people you haven’t previously had a connection with.

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Facebook can be engaging and enjoyable, but it can also be a source of aggravation and stress. If you put some care into writing your status updates you’ll have more fun, and you’ll also better engage your friends and followers in your content.

The status function on Facebook is a great way for users to share their experiences with Facebook friends. It’s a good idea to think of yourself as an editor of your own personal magazine when updating your status. Create posts that will engage a reader’s mind.

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Google Tag Manager (GTM) is a program which manages tags that send information to third-parties via a website or mobile app. It adds JavaScript snippets to a website with ease. GTM allows the user to decide what needs to react on what page or action and adds tracking to the site to make sure it all works. GTM works by using a tag added to a page, triggers which determine when tags are executed, and variables which are used to receive and store data to be used by triggers and tags.

Marketers can utilise GTM to have independence from an IT department or website developer.

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Facebook. Even though it’s a free platform, it pays off in spades to spend on Facebook advertising... but you don’t need to spend the thousands of dollars you normally would on traditional ads.

Just $1.00 a day can get you 1 minute of video advertising. Compare that to how much it would cost you to advertise on TV!

In 2017, Facebook’s reach decreased by 42%. This is due to algorithm changes which can result on certain posts being hidden from newsfeeds, based on unique user engagement.

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Reputation and word of mouth (WOM) can make or break a business. This is because people trust unbiased opinions coming from family, friends and society over paid promotions and advertisements.

Social media can act as an online epitome of people sharing opinions. We’ve all got a handful or more of Facebook friends who love to share critical movie reviews or expose fast-food restaurants.

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The future of Facebook has the potential to dramatically impact on the way brands and businesses advertise and promote themselves on the social media giant. As we’ve seen from the ‘adpocalypse’, it’s important for businesses to be aware when Facebook changes their algorithm to ensure that they can still successfully continue to reach their target audiences.  
So... what’s next for Facebook? How can marketers ensure they understand Facebook’s trends in 2019 and beyond?

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