Janet is a senior marketer with significant experience working on some of Australia's leading FMCG and alcohol brands. From beer to biscuits to dairy products, she's had lots of corporate experience focussed on understanding customer needs and engineering products and brands to suit. Janet has a great track record for unlocking brand growth via positioning, communication and innovation. She holds a Master Of Business (Marketing) and has also worked internationally in media strategy planning. Janet founded Passionfolk in 2014.
Specialist Experience includes:
Brand Strategy & Positioning
Research and Insights development
Communication strategy and development, including digital and emerging social media
Sponsorship negotiation and brand activation
Chloe McIntosh joined Passionfolk in 2015 as our much-respected Social Media Manager. A girl of many skills and interests, Chloe has a Bachelor of PR and Business Management from Deakin, and a Diploma of Interior Design.
She is a professional athlete, being a member of the CBR national cycling team. Her athlete's profile is here.
Chloe is currently managing social media for VFA Learning, Royal Geelong Yacht Club, St John Of God Hospital, Geelong Racing Club, and will commence presenting Australia's first Diploma of Social Media Marketing for VFA Learning in 2018.
Travis joined our team in early 2017. With a first class honours degree in Psychology, Travis is particularly interested in the consumer behaviour aspect of marketing. Travis is also a professional photographer and content creator - very handy for many of our clients! Travis currently manages the accounts of O'Malley Fitness, Australian Kokoda Tours and Confidere and Co.
Note - we will shortly add more team members here including Jo, Tom, Saskia and Kayley
THE BROADER 'WE'
We're well-connected in the marketing industry, and we love to work with the best in the business. We cherry pick the right partner to fit the job. Ask us about our regular partners.