Meet Our Folk
JANET BOLAND, Managing Director
Janet is a senior marketer with significant experience working on some of Australia's leading FMCG and alcohol brands. From beer to biscuits to dairy products, she's had lots of corporate experience focussed on understanding customer needs and engineering products and brands to suit. Janet has a great track record for unlocking brand growth via positioning, communication and innovation. She holds a Master Of Business (Marketing) and has also worked internationally in media strategy planning. Janet founded Passionfolk in 2014.
Specialist Experience includes:
Brand Strategy & Positioning
Research and Insights development
Communication strategy and development, including digital and emerging social media
Sponsorship negotiation and brand activation
The Passionfolk Team
THE BROADER 'WE'
We're well-connected in the marketing industry, and we love to work with the best in the business. We cherry pick the right partner to fit the job. Ask us about our partners.