Frank Street

Frank Street is a 6-dwelling residential development by leading Geelong builder, Hamlan. Located in Newtown, the project is unusual for its mix of ground-breaking architectural styles. We were commissioned to create a comprehensive marketing and design strategy to help sell the residences off the plan. 

BRAND CHALLENGE

• Create a brand proposition that stood out amongst other boutique developments in the suburb
• Shape the message to convey the uniqueness and breadth of architectural design across the development
• Make it appealing and relevant for empty-nesters, younger families and professionals alike

PROJECT SCOPE

• Brand positioning and strategy
• Photography styling and direction
• Lead design project, executed by our regular design partner, Adart Design
• Creation of the website
• Copywriting of all materials including media releases, brochures and advertising
• Advice on communications strategy

Folder designed to hold property brochures

 Magazine ads