Frank Street is a 6-dwelling residential development by leading Geelong builder, Hamlan. Located in Newtown, the project is unusual for its mix of ground-breaking architectural styles. We were commissioned to create a comprehensive marketing and design strategy to help sell the residences off the plan.
- Create a brand proposition that stood out amongst other boutique developments in the suburb
- Shape the message to convey the uniqueness and breadth of architectural design across the development
- Make it appealing and relevant for empty-nesters, younger families and professionals alike