Frank Street
Frank Street is a 6-dwelling residential development by leading Geelong builder, Hamlan. Located in Newtown, the project is unusual for its mix of ground-breaking architectural styles. We were commissioned to create a comprehensive marketing and design strategy to help sell the residences off the plan.
BRAND CHALLENGE
- Create a brand proposition that stood out amongst other boutique developments in the suburb
- Shape the message to convey the uniqueness and breadth of architectural design across the development
- Make it appealing and relevant for empty-nesters, younger families and professionals alike
PROJECT SCOPE
- Brand positioning and strategy
- Photography styling and direction
- Lead design project, executed by our regular design partner, Adart Design
- Creation of the website
- Copywriting of all materials including media releases, brochures and advertising
- Advice on communications strategy
Folder designed to hold property brochures
Magazine ads