Bread Brothers Baking Co is a new brand devised by Passionfolk to relaunch an established baking business. Read about the project (and check out the mouthwatering imagery captured by Jo O'Kelly) here. Wonderful to see the community embrace the new business, and to see the family behind it enjoying the rewards of their hard work!Read More
Happy International Women's Day from (some) of the Passionfolk team!Read More
An overview of the marketing campaign Passionfolk has delivered for the 2018 Festival Of SailsRead More
Lifespaces Group is a Barwon Heads company that has carved out a new space in the Australian building industry. Lifespaces commissions leading architects to design a signature series of limited-edition, luxury homes. They then handcraft each home exactly as envisioned.
Passionfolk has worked with the business since early 2017, refining its brand positioning, creating a new website and coordinating PR to launch the first range, The Auhaus Release. We continue to work with Lifespaces on all of its marketing activity.Read More
The Aspect Range By Hamlan
Passionfolk developed the brand positioning and marketing strategy for Hamlan, which included the creation of a sub brand (Aspect By Hamlan). Part of this project was qualitative and quantitative research, which fed into brand workshops. We then named each of the new range's home and facade designs, ensuring a cohesive theme that leveraged the Hamlan brand story.Read More