Passionfolk exists to help businesses to flourish by unlocking and nurturing customer passion. This comes down to using insight and imagination to create well-shaped, well-connected brands. 

At Passionfolk we combine our big-brand marketing experience with a boutique business approach.  Our clients access top-quality marketing and communications management as they need it, rather than having to increase their senior head count. 

Our experience and capability includes:

Marketing Management

  • Marketing audits and strategies

  • Annual marketing plans

  • Brand positioning including architecture

  • Team management

  • Senior stakeholder liaison

New Product Development

  • Leading research projects

  • Identifying true consumer needs and market opportunities

  • Leading NPD projects from product development to packaging to communication & advertising


  • Communication strategy (including advertising, social media, PR and internal communication)

  • Public relations management

  • Social media execution (Twitter, Facebook, Instagram, blogs)

  • Copywriting

Brand Activation

  • Event and in-store execution

  • Sponsorship negotiation and leverage


  • 1:1 or team coaching sessions on best marketing practice

  • Regular phone or in-person sessions to guide marketing personnel on implementation of brand plans