I began to realize how important it was to be an enthusiast in life....Lukewarm is no good. White hot and passionate is the only thing to be.’ - Roald Dahl

Passionfolk exists to help businesses to flourish by unlocking and nurturing customer passion. This comes down to using insight and imagination to create well-shaped, well-connected brands. 

At Passionfolk we combine our big-brand marketing experience with a boutique business approach.  Our clients access top-quality marketing and communications management as they need it, rather than having to increase their senior head count. 

Our experience and capability includes:

Marketing Management

  • Marketing audits and strategies

  • Annual marketing plans

  • Brand positioning including architecture

  • Team management

  • Senior stakeholder liaison

New Product Development

  • Leading research projects

  • Identifying true consumer needs and market opportunities

  • Leading NPD projects from product development to packaging to communication & advertising

Communication 

  • 360 degree communication strategy (covering all touchpoints - inc. traditional + emerging media)

  • Public relations management

  • Digital media execution

  • Social media execution including paid + organic 

  • Copywriting - blogs, SEO, long-copy incluind brochures + prospectus materials

  • Design - from packaging to online + printed materials

Brand Activation

  • Event and in-store execution

  • Sponsorship negotiation and leverage

Coaching

  • 1:1 or team coaching sessions on best marketing practice

  • Regular phone or in-person sessions to guide marketing personnel on implementation of brand plans