Janet is a senior marketer with significant experience working on some of Australia's leading FMCG and alcohol brands. From beer to biscuits to dairy products, she's had lots of corporate experience focussed on understanding customer needs and engineering products and brands to suit. Janet has a great track record for unlocking brand growth via positioning, communication and innovation. Janet also worked internationally in media strategy planning, and founded Passionfolk in 2014. In conjunction with leading the business, she also currently works directly with Emerald Foods, Life Spaces Group, Royal Melbourne Yacht Squadron and Evergreen Australia.
Specialist Experience includes:
Brand Strategy & Positioning
Research and Insights development
Communication strategy and development, including digital and emerging social media
Sponsorship negotiation and brand activation
CHLOE MCINTOSH - SOCIAL MEDIA MANAGEMENT
We're chuffed to have Chloe McIntosh on the team. A girl of many skills, talents and interests, Chloe has a Bachelor of PR and Business Management from Deakin and is currently studying a Graduate Certificate in Commerce.
She is a professional athlete, being a member of the CBR national cycling team. Her athlete's profile is here.
DALE SCARFE - ACCOUNT MANAGEMENT
Dale is our quiet achiever! Currently finishing off a Commerce degree at Deakin Uni, Dale lends his considerable social media savvy to several of our clients including Royal Geelong Yacht Club and Festival Of Sails and Australia Day Polo
TRAVIS HARRIES - ACCOUNT MANAGER
We're delighted to welcome Travis to our team. With a degree in psychology, Travis is particularly interested in the consumer behaviour aspect of marketing. Travis is also a professional photographer and content creator - very handy for many of our clients! Travis currently manages the accounts of O'Malley Fitness, Australian Kokoda Tours and Secret Society Cafe.
THE BROADER 'WE'
We're well-connected in the marketing industry, and we love to work with the best in the business. We cherry pick the right partner to fit the job. Ask us about our regular partners.