Frank Street

Frank street render

Frank Street is a 6-dwelling residential development by leading Geelong builder, Hamlan. Located in Newtown, the project is unusual for its mix of ground-breaking architectural styles. We were commissioned to create a comprehensive marketing and design strategy to help sell the residences off the plan. 

BRAND CHALLENGE

  • Create a brand proposition that stood out amongst other boutique developments in the suburb
  • Shape the message to convey the uniqueness and breadth of architectural design across the development
  • Make it appealing and relevant for empty-nesters, younger families and professionals alike

PROJECT SCOPE

  • Brand positioning and strategy
  • Photography styling and direction
  • Lead design project, executed by our regular design partner, Adart Design
  • Creation of the website
  • Copywriting of all materials including media releases, brochures and advertising
  • Advice on communications strategy
Folder designed to hold property brochures

Folder designed to hold property brochures

 Magazine ads

 Magazine ads

Frank Street GT magazine ad
Janet BolandComment